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Online Fundraising Fundamentals: Setting Yourself Up for Success

The tech, the terms and the strategies every nonprofit needs to have in place to maximize their online success

Whether you're just starting out with online fundraising, or ready to take your efforts to the next level, the right foundation is key. This session will focus on the tech, the terms and the strategies every nonprofit needs to have in place to maximize their success. While the information covered applies equally well to traditional fundraising/major donor strategy and digital fundraising, special emphasis is placed on the latter.

What You Will Learn

  • The key terms every online fundraiser and marketer needs to know
  • The KPIs (Key Performance Indicators) that matter
  • How to set up an impact funnel that works for your cause
  • How to maximize your chances of success


Your Instructor


Boris Kievsky
Boris Kievsky

A storyteller, digital strategist and entrepreneur, Boris created dotOrgStrategy as a platform for teaching nonprofits how to effectively use story and technology to achieve and expand their missions without over-stretching their resources.

Boris began programming computers and working with online networks at a young age, falling in love with the power of tech to both communicate and create communities. In college, he switched focus to theater and film, which taught him the power of storytelling to change lives (and taught his parents a lot of patience). In 2010, he retired from playing the occasional Russian bad guy on TV, combining his two passions and applying them towards helping nonprofits increase their impact through digital media and marketing.

Boris has had the privilege of working with dozens of amazing organizations including: The Milken Family Foundation, Milken Archive of Jewish Music, Met Council, The Foundation Center (now Candid), jGirls Magazine, The Good People Fund, Genesis Philanthropy Group, Jewcer, Masa Israel, and New York City Children’s Theater.


Lessons and Sessions


  The Masterclass
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!