Online Fundraising Fundamentals: Setting Yourself Up for Success
The tech, the terms and the strategies every nonprofit needs to have in place to maximize their online success
Whether you're just starting out with online fundraising, or ready to take your efforts to the next level, the right foundation is key. This session will focus on the tech, the terms and the strategies every nonprofit needs to have in place to maximize their success. While the information covered applies equally well to traditional fundraising/major donor strategy and digital fundraising, special emphasis is placed on the latter.
What You Will Learn
- The key terms every online fundraiser and marketer needs to know
- The KPIs (Key Performance Indicators) that matter
- How to set up an impact funnel that works for your cause
- How to maximize your chances of success
A storyteller, digital strategist and entrepreneur, Boris created dotOrgStrategy as a platform for teaching nonprofits how to effectively use story and technology to achieve and expand their missions without over-stretching their resources.
Boris began programming computers and working with online networks at a young age, falling in love with the power of tech to both communicate and create communities. In college, he switched focus to theater and film, which taught him the power of storytelling to change lives (and taught his parents a lot of patience). In 2010, he retired from playing the occasional Russian bad guy on TV, combining his two passions and applying them towards helping nonprofits increase their impact through digital media and marketing.
Boris has had the privilege of working with dozens of amazing organizations including: The Milken Family Foundation, Milken Archive of Jewish Music, Met Council, The Foundation Center (now Candid), jGirls Magazine, The Good People Fund, Genesis Philanthropy Group, Jewcer, Masa Israel, and New York City Children’s Theater.