Nonprofit Homepage to HeroPage Transformation

A Website Storytelling Blueprint for Converting More Visitors into Supporters

Stop Losing Potential Heroes


Turn your Homepage into a HeroPage in 10 minutes a Day

Is Your Homepage Helping or Hurting Your Cause?

Your nonprofit's website is the most powerful tool you have for engaging current and potential supporters online. It's where people learn about your work and, hopefully get involved.

Whether they find you in a Google search or by following a link on your social channels, this is your chance to engage and convert a visitor to a supporter.

These days, you have an average of 10 seconds to capture their attention or potentially lose them forever. The truth is, most homepages are turning off more potential supporters than they're engaging.

What if you could use a storytelling-based time-tested framework to engage more visitors on your homepage—and every important page on your site—and turn them into supporters?

I've been doing this for clients for over 10 years. Now I've distilled the concept it into a simple system that you can learn in 10 minutes a day over the next 5 days.

What you'll learn in this course:

  • A time-tested blueprint for driving engagement and converting your website visitors into supporters
  • How to apply the Hollywood Storytelling formula to your nonprofit pages
  • What to put on each section of your HeroPage to keep people’s attention and move them along the path towards your vision
  • How to use the HeroPage Storytelling rubric to:
    • Quantify your current storytelling effectiveness
    • Identify quick wins to engage more visitors
    • Decide where to focus your time to improve your homepage hero conversion factor


Your Instructor


Boris Kievsky
Boris Kievsky

A storyteller, digital strategist and entrepreneur, Boris created dotOrgStrategy as a platform for teaching nonprofits how to effectively use story and technology to achieve and expand their missions without over-stretching their resources.

Boris began programming computers and working with online networks at a young age, falling in love with the power of tech to both communicate and create communities. In college, he switched focus to theater and film, which taught him the power of storytelling to change lives (and taught his parents a lot of patience). In 2010, he retired from playing the occasional Russian bad guy on TV, combining his two passions and applying them towards helping nonprofits increase their impact through digital media and marketing.

Boris has had the privilege of working with dozens of amazing organizations including: UJA-Federation, Milken Family Foundation, Milken Archive of Jewish Music, Met Council, Candid, jGirls Magazine, The Good People Fund, Genesis Philanthropy Group, Jewcer, Masa Israel, and NYC Children’s Theater.


Lessons and Sessions


  Part 1: The Problem with Your Homepage
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  Part 2: Your Story Poster — Don't let the first thing they see, be the last!
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  Part 3: Beginning Your Hero's Journey
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  Part 4: How Can You Help Me Help Us?
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  Part 5: It's All on the Line
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Frequently Asked Questions


When does the course start and finish?
The course starts any time you're ready and runs five days, with a new 10-minute video shared each day to help you transform your homepage into a HeroPage step-by-step.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Does this material only apply to a homepage?
While we focus on the homepage as an example, the storytelling structure taught in this course can be applied to nearly every page on your nonprofit's website in which you want a hero to take action for your cause. That includes your program pages, events pages, and any other "landing page" on your site.

Does this storytelling system work?

It does! This is the same system and rubric I've used to evaluate dozens of nonprofit websites. Here are just a few of the reviews I've collected over the years:

"Boris had some fantastic insights into how we could better tell the story of our organisation through our heroes and villains, making sure the homepage is clear in telling the user who we are, also varying the CTA buttons so they don't all say 'learn more'."
— Victoria G., MSIF

"I wanted some broad feedback on how effective our website was, and was hoping for some ideas we could implement to improve it quickly. I got both! Our nonprofit has much to improve about our communications overall and our website specifically. I really appreciate Boris' knowledge and suggestions. He gave me some bigger picture things to think about with my team as well as some quick fixes that I think will help improve our storytelling right away. Thank you!"
— Mary P., Sound Discipline

"The total review of the homepage was VERY helpful, easy to understand. positive. And the changes suggested are easily implemented not like some feedback when it would take a team of 10 to do. I think sometimes because we have a lean staff that our homepage/website is overlooked because we're busy focused on the immediate needs (and gratification) and actions that social media gives us."
— Rebecca F., RESOLVE

Get started now!