Mobile Messaging for Maximum Engagement and Donor Growth
How organizations use messaging for fundraising and engagement
Did you know that when it comes to reaching your audience, messaging is significantly bigger than email, social media and even web browsers? It's clearly a channel that organizations need to investigate if they want to continue to acquire and engage with new donors.
This presentation will outline how messaging fits into an organization's digital communication strategy and the benefits of messaging channels. Michael Sabat will talk through why messaging is an important channel for communications, the options available to non-profits, and how to get started—including case studies of how organizations use messaging for fundraising and engagement.
What You Will Learn
- How to explain to leadership why messaging is an important channel
- The unique advantages that non-profits have over commercial enterprise in the messaging space
- Many examples of successful mobile messaging nonprofit fundraising campaigns
- How you can start developing a winning messaging strategy
Michael has worked in the non-profit tech space for more than a decade. His experience encompasses working with opt-in SMS at Mobile Commons, P2P SMS with Hustle and Facebook Messenger with @Mssg.
He currently helps clients with a comprehensive view of their digital channels at Engaging Networks. Michael has helped hundreds of clients launch thousands of campaigns using messaging and digital tools.