Hollywood Storytelling Lessons to Boost Your Online Fundraising
How storytelling and the Hollywood model can boost your fundraising campaigns
What does it take to be heard and stand out from the herd? The right story can break through the noise and make a connection with your audience that leads to action. The good news is that storytelling doesn't have to be difficult. In fact, it has been honed over the last 100 years into a multi-billion-dollar industry.
This session will show how storytelling and the Hollywood model can boost your fundraising campaigns.
What You Will Learn
- How to define your target avatar
- The most effective types of stories you should tell
- Who can tell your story so you don't have to
- The Personal Quest Story Formula
A storyteller, digital strategist and entrepreneur, Boris created dotOrgStrategy as a platform for teaching nonprofits how to effectively use story and technology to achieve and expand their missions without over-stretching their resources.
Boris began programming computers and working with online networks at a young age, falling in love with the power of tech to both communicate and create communities. In college, he switched focus to theater and film, which taught him the power of storytelling to change lives (and taught his parents a lot of patience). In 2010, he retired from playing the occasional Russian bad guy on TV, combining his two passions and applying them towards helping nonprofits increase their impact through digital media and marketing.
Boris has had the privilege of working with dozens of amazing organizations including: The Milken Family Foundation, Milken Archive of Jewish Music, Met Council, The Foundation Center (now Candid), jGirls Magazine, The Good People Fund, Genesis Philanthropy Group, Jewcer, Masa Israel, and New York City Children’s Theater.