Growing Beyond Your Base
A Systematic Approach to Reaching New Audiences and Getting Donors to Come To You
How to use timeless strategies and today's latest tools to reach new audiences and get donors to come to you.
How do you attract more supporters and participants to your programs? Whether your current base is forty or four thousand strong, you know your programs can benefit more people if they only knew about them (and if you had more money to do more with). How can you capture the attention of people who would support—or benefit from—your work in this noisy, busy, attention-deficient age? In this course, we'll explore the tools and lay out the methodologies designed to do just that: expand your community and your impact by reaching and growing beyond your base.
In this online workshop, Boris breaks down the systematic approach he uses to help nonprofits expand their audience & supporters, and impact more lives.
You'll learn how to expand the number of people who:
- Connect with your mission
- Believe in your methodology
- Devote time, money or voice to your cause
Upon completion of this course and accompanying action guide, you will be able to:
- Identify easy areas for growth
- Define your two target growth audiences
- Discover what makes your current supporters love you
- Leverage the power of social proof
- Understand the four reasons people give you money
- Formulate your various features and benefits…and know just how to use them
- Create incentives that bring them to you and make them feel indebted to your organization
- Develop lead-generation social media marketing strategies for your nonprofit
A storyteller, digital strategist and entrepreneur, Boris created dotOrgStrategy as a platform for teaching nonprofits how to effectively use story and technology to achieve and expand their missions without over-stretching their resources.
Boris began programming computers and working with online networks at a young age, falling in love with the power of tech to both communicate and create communities. In college, he switched focus to theater and film, which taught him the power of storytelling to change lives (and taught his parents a lot of patience). In 2010, he retired from playing the occasional Russian bad guy on TV, combining his two passions and applying them towards helping nonprofits increase their impact through digital media and marketing.
Boris has had the privilege of working with dozens of amazing organizations including: The Milken Family Foundation, Milken Archive of Jewish Music, Met Council, The Foundation Center (now Candid), jGirls Magazine, The Good People Fund, Genesis Philanthropy Group, Jewcer, Masa Israel, and New York City Children’s Theater.
Lessons and Sessions
PreviewIntroduction: What is your base and how do you grow (beyond) it?
StartDefining Your Base Audience
StartGrowing Your Base: Two Strategies
StartExpanding Your Current Base
StartMarketing Strategy 1: Growing Your Current Base
StartFinding People NOT Like your Current Base
StartTools for Reaching, Attracting and Incentivizing Supporters and Members
StartUsing Social Media and (vs?) Email
StartGrowing (Your Base) Without Gambling (Your Base)