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Growing Beyond Your Base

A Systematic Approach to Reaching New Audiences and Getting Donors to Come To You

How to use timeless strategies and today's latest tools to reach new audiences and get donors to come to you.

How do you attract more supporters and participants to your programs? Whether your current base is forty or four thousand strong, you know your programs can benefit more people if they only knew about them (and if you had more money to do more with). How can you capture the attention of people who would support—or benefit from—your work in this noisy, busy, attention-deficient age? In this course, we'll explore the tools and lay out the methodologies designed to do just that: expand your community and your impact by reaching and growing beyond your base.

In this online workshop, Boris breaks down the systematic approach he uses to help nonprofits expand their audience & supporters, and impact more lives.

You'll learn how to expand the number of people who:

  • Connect with your mission
  • Believe in your methodology
  • Devote time, money or voice to your cause

Upon completion of this course and accompanying action guide, you will be able to:

  • Identify easy areas for growth
  • Define your two target growth audiences
  • Discover what makes your current supporters love you
  • Leverage the power of social proof
  • Understand the four reasons people give you money
  • Formulate your various features and benefits…and know just how to use them
  • Create incentives that bring them to you and make them feel indebted to your organization
  • Develop lead-generation social media marketing strategies for your nonprofit


Your Instructor


Boris Kievsky
Boris Kievsky

A storyteller, digital strategist and entrepreneur, Boris created dotOrgStrategy as a platform for teaching nonprofits how to effectively use story and technology to achieve and expand their missions without over-stretching their resources.

Boris began programming computers and working with online networks at a young age, falling in love with the power of tech to both communicate and create communities. In college, he switched focus to theater and film, which taught him the power of storytelling to change lives (and taught his parents a lot of patience). In 2010, he retired from playing the occasional Russian bad guy on TV, combining his two passions and applying them towards helping nonprofits increase their impact through digital media and marketing.

Boris has had the privilege of working with dozens of amazing organizations including: The Milken Family Foundation, Milken Archive of Jewish Music, Met Council, The Foundation Center (now Candid), jGirls Magazine, The Good People Fund, Genesis Philanthropy Group, Jewcer, Masa Israel, and New York City Children’s Theater.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who is this course designed for?
Executive Directors • Development Officers • Fundraisers • Program Directors and Managers • Communications and Marketers

Get started now!