Getting the Most Bang from Your Base with Data-Driven Fundraising
Data-driven email practices to level up your fundraising… and bring in more dollars!
With end-of-year approaching, it's probably too late to implement a new CRM or redevelop all your fundraising dashboards. But it's not too late to use your data to level up your fundraising… and bring in more dollars! In this session we'll discuss data-driven email practices you can start using right away, including: contextual marketing, drip campaigns, and psychographic segmentation to ensure your messages get opened, get clicked, and get donations in.
What You Will Learn
- Psychographic Segmentation and how to apply it to boost donations
- The key elements of successful drip campaigns, and when to use them
- How to use your data to increase donations for your next campaign
Known to his clients as “the Data Therapist,” Isaac helps nonprofit organizations with technical expertise, human sensitivity, and quiet confidence. Isaac is the President of Sage70, Inc. a boutique consultancy devoted to making data work for nonprofits.
Isaac has over fifteen years of experience leading non-profit organizations, offering strategic consulting in data, fundraising and organizations development, and guiding nonprofits to greater achievement and greater wisdom.