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Growing Beyond Your Base
Growing (Beyond) Your Base
Introduction: What is your base and how do you grow (beyond) it?
Defining Your Base Audience
Growing Your Base: Two Strategies
Expanding Your Current Base
Marketing Strategy 1: Growing Your Current Base
Finding People NOT Like your Current Base
Tools for Reaching, Attracting and Incentivizing Supporters and Members
Using Social Media and (vs?) Email
Lead Magnets
Growing (Your Base) Without Gambling (Your Base)
Tools for Reaching, Attracting and Incentivizing Supporters and Members
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